Explanation of Event
The ATA New Products Showcase is a literature exhibit, sponsored by the Allied Trades Association which is designed to promote better attendance in the Exhibit Hall by key decision makers and to enable ATA members exhibiting new products better visibility.
Qualified Participants
Only ATA members, with “New Products” can participate in the “ATA New Products Showcase”. It is critical to the success of this annual event that only those ATA members promoting new products participate in the event. Because the key decision makers’ time on the exhibit floor is limited, it is anticipated that they will take advantage of this showcase to quickly identify “what new products” they have interest in and then proceed to the exhibitor’s booth to get more detailed information. If products that are not new are exhibited in the “Showcase”, the value of the event to the attendee will not be realized and continuation of the program can not be justified. In addition, it is very likely that a company promoting an old product as new will generate a negative impression about the company and the product with the key decision makers.
Manufacture Representatives Rules
Manufactures Representative Organizations may submit a minimum of 2 new products from any of their prospective Manufacture Lines. Manufacture Representative firms may not submit the same “new product” as their Manufacture line. The Manufacture Representative will be notified to submit another product if this happens. If two separate Manufacture Representative firms submit the same “new product” the Rep firm with the least amount of points or less time in with ATA will be notified to resubmit another New Product.
Qualification of Products to be Exhibited
A new product is defined as a product that has been introduced by your company to the market since the last National AALAS Meeting. This product can be equipment, animal models, computer software and services. Minor modifications to existing products will not be considered a new product. Explanation description of the new product and documentation of its introduction date will be required on the participation application. Items not meeting the definition of a new product will not be accepted for participation. Only exhibitors with completed and approved application forms will be able to participate in the “Showcase”.
Exhibit Space
Each participant will be provided a space 20” tall and 20” wide on a poster presentation board. The amount of space is subject to change. Please do not print posters until you have confirmation from Eddie Loyd on your acceptance and the final space availability. Within this space, the participant can attach literature information about the new product(s) they are exhibiting at the showcase. Each participating company will receive only one space, regardless of the number of products they will be exhibiting. Within this space, the participant can post literature of any type as long as it can be attached to the poster board with push pens. There will be table space to place literature for customers to pick up. Please note: literature content must be limited to the new product description / information, and directions to the Company’s prospective booth space. No display devices can be attached to the boards or placed in the exhibit area.
Confidentiality
Any company that believes it is necessary that confidentiality of their new product be maintained until the opening of the showcase, should not participate. The ATA, Executive Board and AALAS will not be responsible for maintaining the confidentiality of any new products submitted for inclusion in the “Showcase”.
Setup and Take Down
The event will be held outside the main entrance to the exhibit floor (please see Layout) on Monday, November 10, 2008 to Wednesday, November 12, 2008. All materials must be set Sunday, November 9th by 12pm and taken down by 10pm November 12th.
Registration Deadline
All applications for participating Companies must be received by the ATA Executive Board for approval no later than 5 PM CST, August 1st, 2008. Applications can be downloaded from the ATA website (www.go2ata.org), and can be mailed, sent electronically or faxed to:
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